Using insights to build inclusive strategies

Research. Inclusion. Strategy.

At Inclusive Market Research Group (IMRG), we are guided by a Black woman-led vision. As a comprehensive market research firm, we are dedicated to empowering nonprofit organizations, Fortune 500 companies, higher education institutions, small businesses, and government entities. Our focus lies in providing essential insights that illuminate the BIPOC experience through strategic Diversity, Equity & Inclusion (DEI) planning and research. Our repertoire includes dynamic tools such as focus groups, interviews, surveys, and ethnography.

Our mission is clear: we strive to enrich company branding, elevate marketing strategies, and enhance communication efforts by fostering a profound understanding of diverse markets and experiences.

 

Our Services

At IMRG, we harness the power of insights to assist organizations in constructing comprehensive, inclusive communication and outreach strategies. Alongside our offerings of DEI training and strategic planning, our methodology revolves around employing a racial equity lens that is firmly rooted in rigorous research.

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Case Studies

Through our efforts, clients have successfully connected with their desired target audiences while gaining profound insights into their unique lived experiences. Whether through perception surveys, interactive focus group dialogues, or impactful DEI training, our endeavors have consistently uplifted marginalized communities.

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Thoughts & Musings

The significance of DEI has ignited extensive discourse among experts. At our core, we stand as industry thought leaders and active contributors to this conversation. Explore the latest news, invaluable insights, and reflections from our team encompassing topics spanning market research, DEI initiatives, and beyond!

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About Us

Steered by a Black woman, IMRG stands as a comprehensive research firm that bridges brands and organizations with insights drawn from BIPOC (Black, Indigenous, People of Color) communities. This connection paves the way for crafting culturally astute branding, communication strategies, outreach, and engagement. Our exceptional grasp of diverse audiences, derived from meticulous research and DEI strategic planning, fosters an environment of cultural consciousness and genuine audience interaction.

 

Our team brings a diverse skill set to the table, encompassing a distinct comprehension of communities of color, specialized expertise, and cultural sensitivity.