Our Services
At Inclusive Market Research Group, we deliver audience insights that drive strategic decisions, helping organizations understand how people truly think, feel, and respond so they can design effective communications, outreach, and engagement strategies. Our services are scoped with clear outcomes and timelines, enabling you to act with confidence in today’s complex landscape.
Message Stress Testing
A rapid evaluation of key messages with your target audiences to identify what resonates, what underperforms, and what might backfire. This service helps you refine language and positioning before public rollout, reducing risk and strengthening credibility.
What’s included:
Testing of 3–5 core messages with defined audiences
Analysis of response drivers and risk signals
Actionable recommendations for message refinement
Audience Reality Check
Lean survey research that reveals how your audiences actually think, feel, and behave, not how internal assumptions suggest they do. This is ideal for validating strategy, understanding sentiment gaps, and shaping outreach.
What’s included:
Targeted online or hybrid surveys
Actionable reporting with clear insights and key takeaways
Audience segmentation where relevant
Backlash & Risk Scan
Identify potential narrative, messaging, or engagement risks before they become public. This service is designed to help you spot threats to trust, reputation, or stakeholder support, and adjust strategy accordingly.
What’s included:
Qualitative review of messaging and narratives
Analysis of risk indicators from research and sentiment data
Recommendations to mitigate potential negative responses
Cultural Insights Briefs
Concise, actionable insight reports that deepen your understanding of specific communities, audiences, or issue areas. These briefs equip teams with context and evidence to support strategic planning and decision-making.
What’s included:
Focused audience research scoped to your needs
Evidence-led insights on perceptions, priorities, and behaviors
Summary of strategic implications for your team
Traditional & Custom Research Services
Perception & Opinion Polling — Surveys to understand public attitudes and perceptions
Qualitative Research (Focus Groups, Interviews, Ethnography) — Rich, conversational methods that uncover nuanced insight
Strategic Advisory & Planning — Research-informed strategy development for organizational planning
Training & Workshops — Customized sessions that build capacity around audience understanding and strategic communication